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CAMILLA PRANDO

A global football executive with over a decade of experience navigating the international football ecosystem across South America, Europe, and the Middle East. Camilla's journey blends on-the-ground expertise with strategic insight, enabling her to contribute meaningfully to the game’s evolution both on & off the pitch. Her mission is to connect clubs, institutions, and players through innovative thinking, cultural understanding, and a

commitment to long-term value creation.

About

Professional Identity and Vision

Throughout her career, Camilla has led and contributed to high-impact projects with renowned organisations such as São Paulo FC, the Brazilian Football Confederation (CBF), TransferRoom, and doublepass/UD Almería.

From designing player development strategies to facilitating international partnerships and strengthening clubs’ global positioning, she has consistently delivered results in complex and multicultural environments. Her recent work in Saudi Arabia highlights her adaptability and forward-thinking approach in emerging football markets.

Career Highlights and Track Record

CAREER

Languages

Native

Fluent

Advanced

Middle East Experience

As Senior Business Development Manager at TransferRoom, Camilla covered seven countries and was responsible for expanding the company’s presence in Saudi Arabia. She led the efforts to secure TransferRoom’s first signing in the region, bringing Saudi Pro League club Al Fateh on board in collaboration with former club president Mr. Saad Al Afaliq.

As Executive Manager at São Paulo FC, Camilla was responsible for establishing the club’s international department from scratch. As part of the job, she visited and engaged with Emirati clubs to secure strategic partnerships aligned with São Paulo FC’s global expansion project. With former Al Wasl CEO Mr. Waleed Al Shaibani

Former Al Nasr SC CEO Mr. Saeed Al Amri extended a special invitation to attend the highly anticipated match against Al Jazira FC at Al Maktoum Stadium in the UAE. The event provided a valuable opportunity to engage with key figures in the football industry while experiencing the dynamic atmosphere of one of the region’s premier clubs.

In addition to invitations to prominent football events, Camilla is frequently invited to high-level gatherings in global business and international relations. Notably, she attended the Saudi-Brazilian Roundtable Meeting 2023 at the Ritz Carlton in Riyadh, alongside Brazil’s President, key ministers, and Saudi Arabia’s top officials. The event focused on strengthening economic ties and exploring new collaboration opportunities between the two nations.

As Head of Sports at SMC in Riyadh, Saudi Arabia, Camilla had the honor of hosting her fellow countryman, Brazilian football legend Ronaldo Fenômeno, at Alawwal Park for the highly anticipated Egyptian Cup Final between Al Ahly and Zamalek. The event also brought together key figures from the football world, including José Mourinho and Francesco Totti, providing a remarkable platform for high-level football discussions and networking.

At the FIFA Master Alumni event at Ahmed Bin Ali Stadium, Camilla met with Mr. Jassim Al-Jassim, COO of the FIFA World Cup Qatar 2022. As Senior Business Development Manager at TransferRoom, she was in Qatar during negotiations with the Qatar Stars League (QSL), actively engaging with key industry figures. Throughout the tournament, she attended multiple events, strengthening relationships and expanding her global football network

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